Following
is a table ranking 100 global brands from Interbrand’s Best Global Brands 2011
report.
Rankings
are based on five criteria and excludes those brands which are privately held.
================================================================================
-----Rank-----
---Value ($ Bln.)----
2011 2010
Chng. Company Industry 2011 2010
YoY%
================================================================================
1
1 0 Coca-Cola Beverages $71.861 $70.452
2%
2
2 0 IBM Business Services $69.905
$64.727 8%
3
3 0 Microsoft Computer Software $59.087
$60.895 -3%
4
4 0 Google Internet Services $55.317
$43.557 27%
5
5 0 GE Diversified $42.808 $42.808
0%
6
6 0 McDonald’s Restaurants $35.593 $33.578
6%
7
7 0 Intel Electronics $35.217 $32.015
10%
8
17 9 Apple Electronics $33.492 $21.143
58%
9
9 0 Disney Media $29.018
$28.731 1%
10
10 0 HP Electronics $28.479 $26.867
6%
================================================================================
-----Rank-----
---Value ($ Bln.)----
2011 2010
Chng. Company Industry 2011 2010
YoY%
================================================================================
11
11 0 Toyota Automotive $27.764 $26.192
6%
12 12
0 Mercedes-Benz Automotive $27.445 $25.179
9%
13
14 1 Cisco Business Services $25.309
$23.219 9%
14
8 -6 Nokia Electronics $25.071 $29.495
-15%
15
15 0 BMW Automotive $24.554 $22.322
10%
16
13 -3 Gillette FMCG $23.997 $23.298
3%
17
19 2 Samsung Electronics $23.430 $19.491
20%
18
16 -2 Louis Vuitton Luxury $23.172 $21.860
6%
19
20 1 Honda Automotive $19.431 $18.506
5%
20
22 2 Oracle Business Services $17.262
$14.881 16%
21
21 0 H&M
Apparel $16.459 $16.136
2%
22
23 1 Pepsi Beverages $14.590 $14.061
4%
23
24 1 American Express Finanicial Services $14.572
$13.944 5%
24
26 2 SAP Business Services $14.542
$12.756 14%
25
25 0 Nike Sporting Goods $14.528
$13.706 6%
26
36 10 Amazon.com Internet Services $12.758
$9.665 32%
27
31 4 UPS Transportation $12.536
$11.826 6%
================================================================================
-----Rank-----
---Value ($ Bln.)----
2011 2010
Chng. Company Industry 2011 2010
YoY%
================================================================================
28
29 1 JP Morgan Financial Services $12.437
$12.314 1%
29
30 1 Budweiser
Alchohol $12.252 $12.252
0%
30
27 -3 Nescafe Beverages $12.115 $12.753
-5%
31
28 -3 IKEA Home Furnishings $11.863
$12.487 -5%
32
32 0 HSBC Financial Services $11.792
$11.561 2%
33
33 0 Canon Electronics $11.715 $11.485
2%
34
35 1 Kellogg’s FMCG $11.372 $11.041
3%
35
34 -1 SONY Electronics $9.880
$11.356 -13%
36
43 7 EBAY Internet Services $9.805
$8.453 16%
37
39 2 Thomson Reuters Media $9.515 $8.976
6%
38
37 -1 Goldman Sachs Financial Services $9.091
$9.372 -3%
39
44 5 Gucci Luxury $8.763 $8.346
5%
40
45 5 L’Oreal FMCG $8.699 $7.981
9%
41
42 1 Philips Electronics $8.658 $8.696
0%
42
40 -2 Citi Financial Services $8.620
$8.887 -3%
43
41 -2 Dell Electronics $8.347 $8.880
-6%
44
48 4 Zara Apparel $8.065 $7.468
8%
================================================================================
-----Rank-----
---Value ($ Bln.)----
2011 2010
Chng. Company Industry 2011 2010
YoY%
================================================================================
45
47 2 Accenture Business Services $8.005
$7.481 7%
46
49 3 Siemens Diversified $7.900 $7.315
8%
47
53 6 Volkswagen Automotive $7.857 $6.892
14%
48
38 -10 Nintendo Electronics $7.731 $8.990
-14%
49
46 -3 Heinz FMCG $7.609 $7.534
1%
50
50 0 Ford Automotive $7.483
$7.195 4%
51
51 0 Colgate FMCG $7.127 $6.919
3%
52
58 6 Danone FMCG $6.936 $6.363
9%
53
56 3 AXA Financial Services $6.694
$6.694 0%
54
52 -2 Morgan Stanley Financial Services $6.634
$6.911 -4%
55
57 2 Nestle FMCG $6.613 $6.548
1%
56
54 -2 Blackberry Electronics $6.424 $6.762
-5%
57
59 2 Xerox Electronics $6.414 $6.109
5%
58
55 -3 MTV Media $6.383 $6.719
-5%
59
63 4 Audi Automotive $6.171 $5.461
13%
60 62 2
Adidas Sporting
Goods $6.154 $5.495
12%
61
65 4 Hyundai Automotive $6.005 $5.033
19%
================================================================================
-----Rank----- ---Value
($ Bln.)----
2011 2010
Chng. Company Industry 2011 2010
YoY%
================================================================================
62
60 -2 KFC Restaurants $5.902 $5.844
1%
63
61 -2 Sprite Beverages $5.604 $5.777
-3%
64
70 6 Caterpillar Diversified $5.598 $4.704
19%
65
64 -1 Avon FMCG $5.376 $5.072
6%
66
69 3 Hermes Luxury $5.356 $4.782
12%
67
67 0 Allianz Financial Services $5.345
$4.904 9%
68
68 0 Santander Financial Services $5.088
$4.846 5%
69
73 4 Panasonic Electronics $5.047 $4.351
16%
70
77 7 Cartier Luxury $4.781 $4.052
18%
71
71 0 Kleenex FMCG $4.672 $4.536
3%
72
72 0 Porsche Automotive $4.580 $4.404
4%
73
76 3 Tiffany & Co. Luxury $4.498 $4.127
9%
74
81 7 Shell Energy $4.483 $4.003
12%
75
82 7 Visa Financial Services $4.478
$3.998 12%
76
66 -10 Yahoo! Internet Services $4.413
$4.958 -11%
77
79 2 Moet & Chandon Alchohol $4.383 $4.021
9%
78
78 0 Jack Daniel’s Alchohol $4.319 $4.036
7%
================================================================================
-----Rank-----
---Value ($ Bln.)----
2011 2010
Chng. Company Industry 2011 2010
YoY%
================================================================================
79
74 -5 Barclays Financial Services $4.259
$4.218 1%
80
88 8 Adobe Computer Software $4.170
$3.626 15%
81
83 2 Pizza Hut Restaurants $4.092 $3.973
3%
82
80 -2 Credit Suisse Financial Services $4.090
$4.010 2%
83
75 -8 Johnson & Johnson FMCG $4.072 $4.155
-2%
84
84 0 GAP Apparel $4.040 $3.961
2%
85
90 5 3M Diversified $3.945 $3.586
10%
86
85 -1 Corona Alchohol $3.924 $3.847
2%
87
87 0 Nivea FMCG $3.883 $3.734
4%
88
92 4 Johnnie Walker Alcohol $3.842 $3.557
8%
89
89 0 Smirnoff Alcohol $3.841 $3.624
6%
90 New
n/a Nissan Automotive $3.819 n/a
n/a
91
93 2 Heineken Alcohol $3.809 $3.516
8%
92
86 -6 UBS Financial Services $3.799
$3.812 0%
93
95 2 Armani Luxury $3.794 $3.443
10%
94
94 0 Zurich Financial Services $3.769
$3.496 8%
95
100 5 Burberry Luxury $3.732 $3.110
20%
================================================================================
-----Rank-----
---Value ($ Bln.)----
2011 2010
Chng. Company Industry 2011 2010
YoY%
================================================================================
96
97 1 Starbucks Restaurants $3.663 $3.339
10%
97
New n/a John Deere Diversified $3.651 n/a
n/a
98
New n/a HTC Electronics $3.605 n/a
n/a
99 91
-8 Ferrari Automotive $3.591 $3.562
1%
100 98
-2 Harley-Davidson Automotive $3.512 $3.281
7%
========================================================================
Fonte: site http://www.bloomberg.com
